Investment in datashake by Initiative & Finance
Amala sell-side advisor of datashake on the sale of a minority stake to Initiative & Finance.
Founded in 2019, datashake has established itself as a key partner in driving digital performance for brands. Initially focused on paid search through the management of advertising campaigns on search engines and social media, the Group quickly diversified its offering to cover the entire growth journey: SEO consulting through its dedicated entity upearly – datashake’s SEO & GEO arm; CRM retention and activation through bodymail – the Group’s email marketing entity; all supported by strong data expertise and a creative studio integrating AI.
This integrated and distinctive approach enables datashake to orchestrate creation, amplification, and customer loyalty in the service of performance.