Sale ofPhantasm Groupto The Independents
Amala Partners sell-side advisor to the management and shareholders of Phantasm Group in their combination with The Independents.
Phantasm Group is a leading player in advertising and film production, bringing together three complementary brands: PHANTASM, a creative production house recognized for its cinematic approach to storytelling in service of leading luxury and fashion houses; VIXENS, a production company active in development, financing and production with over twenty feature films to its credit, half of which have partnered with luxury houses as creative and financial partners; PHENOMENA, a photography agency representing a selective roster of international photographers, creating distinctive visual narratives for luxury, fashion, beauty and lifestyle.
This combination opens a new chapter for Phantasm Group, with ambitions to expand into the United States, the Middle East and Asia. The Independents brings together an ecosystem of 23 excellence agencies covering strategy, design, live experiences, content production and communications for the world’s leading luxury and lifestyle brands.