Sale of a minority stake of CXG to Cervinvest Capital
Amala Partners sell-side advisor to Christophe Caïs, Founder and CEO of CXG, on the opening of the company’s share capital to Cervinvest Capital, which joins as a minority shareholder.
For over 20 years, CXG has been a global leader in Customer Experience solutions for luxury Maisons and premium brands. Serving more than 220 brands across 85 countries, CXG helps them enhance their in-store Customer Experience and supports their transformation towards a fully experiential luxury that goes beyond the product itself.
In a constantly evolving industry, CXG continues to innovate and has made Customer Experience a powerful driver of retail performance. The company identifies untapped value creation opportunities, turns proprietary data into actionable insights and measures their impact on store performance.